Our story is one of passion mixed with ambition
Our passion is to share our love of great food, firstly throughout Lebanon and then to the Middle East, and finally around the world.
Our ambition is to lead in our concepts, our food and our service.
To be the very best.
It’s a simple story, but one that we invest our very souls in.
We own and operate over 25 restaurants throughout the Middle East and in Europe.
All our concepts are our own originals and provide a wonderful experience for our customers. Through our different restaurants, we serve a wide variety of needs and desires.
We specialize in fine Lebanese cuisine in casual venues.
Our most formal brand is Abd El Wahab, our flagship restaurant that was first launched in 1999, in the heart of Beirut.
Our other brands have evolved out of our love for different kinds of cuisine and through our customer demands for more good things from our kitchens.
We are a dedicated team of over 1000 personnel from 45 different nationalities working to exceed our clients’ expectations wherever they may come across our brands.
We cater to our clients’ needs through owned brands and through franchising.
The Restaurant Business
The restaurant business is demanding, yet we demand more.
Customers ask for a lot, we deliver more.
Stories are great for reading, but we think that nothing compares to immersing yourself into a good story and living it for yourself. That is the essence of what we are all about.
If we can summarize our story in a few words, it would be this:
Continue to deliver exceptional service and value, for every single customer, every single time.
Then you may be getting close to what we believe!